You can hardly ever build a marketing app that’s isolated from existing software services. Analytics, data visualization, content planning, post scheduling — practically any feature in a MarTech app requires integration with external services, particularly with social media services.
Social media APIs evolve over time, and it’s hard to keep up with the latest changes. New features are added, requirements change, and taking advantage of the latest technologies requires much effort.
We have integrated social network APIs in some of our recent projects and decided to share our relevant experience.
In this whitepaper, we have gathered the latest information about integrating APIs from four major social networks:
You’ll learn everything you need to know about the available APIs and requirements for connecting your app to the top social media platforms in 2021.